Brand & Product Designer
based in Seattle




Branding

Casablanca Records


🔗 Google Slides Presentation








Brand Identity


In the 1970s, Casablanca Records was the home of famous musicians such as KISS, Donna Summer and Parliament. I wanted to design a bright and electrifying personality for this brand.

What I focused on


During the 1970s, Disco was people’s way to be modern and futuristic — a major element of the disco scene.

Keeping in mind of...

Acts: Kiss, Donna Summer, Village People, Cher, Lipps Inc, Stromae, Martin Solveig, Tiësto, Felix Jaehn, KUNGS and SG Lewis.







Keywords







Logo Identity




Full size & Monogram






Color Palette & Textures

Casablanca Record’s identity aligns with night clubs, and electronic dance concerts.






Storyboard


The intricate details of the logo & pace of the animation reflects Casablanca’s surprising and energetic personality.






Animation








Poster Designs


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Applying the same treatment to the logo, I included neon curves to the poster and used a condensed bold typeface to highlight the artist’s name or lyrics.






Instagram Post


Inspired by TwoColor’s song and applying the design system, I created a mock instagram post for Casablanca Records. 

#NMF = New Music Friday






Social Media Presence








Project Overview







Let’s Chat






Anna Sham
© 2024 Anna Sham.