Brand Identity
In the 1970s, Casablanca Records was the home of famous musicians such as KISS, Donna Summer and Parliament. I wanted to design a bright and electrifying personality for this brand.
What I focused on
During the 1970s, Disco was people’s way to be modern and futuristic — a major element of the disco scene.
Keeping in mind of...
Acts: Kiss, Donna Summer, Village People, Cher, Lipps Inc, Stromae, Martin Solveig, Tiësto, Felix Jaehn, KUNGS and SG Lewis.
Keywords
Logo Identity
Full size & Monogram
Color Palette & Textures
Casablanca Record’s identity aligns with night clubs, and electronic dance concerts.
Storyboard
The intricate details of the logo & pace of the animation reflects Casablanca’s surprising and energetic personality.
Animation
Poster Designs
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Applying the same treatment to the logo, I included neon curves to the poster and used a condensed bold typeface to highlight the artist’s name or lyrics.
Instagram Post
Inspired by TwoColor’s song and applying the design system, I created a mock instagram post for Casablanca Records.
#NMF = New Music Friday
Social Media Presence
Project Overview
